I began to research my local jewelry stores. I wanted to see the store price of wedding bands and often the manufacturer price of platinum wedding bands. What I found was a surprise. I went to mostly larger state name stores. All of them had a tiny collection of super light weight bands. Most did not have more than one platinum band in stock but were using fake plated samples.
- Gram Weight
- Makers Mark
- Karat Platinum
- Palladium
- Penny Weight-DWT
I started with the so-called wholesale to the general public stores. A couple of them had what is called K platinum. This is platinum blended with amalgamate to reduce the price and price. The price listed was not cheap but the value is missing. Avoid this low quality platinum. When I asked for 950 platinum they sometimes had only terribly light weight bands. Most were what Iwould call additional light. I would not buy bands that shallow because the lack of thickness makes the edge a little too thin to be smooth.
I did see a large amount of palladium marriage bands that many were attempting to sell as platinum. The sales person did not say they were platinum but they announced it was nearly a similar thing and was part of the platinum family. Naturally they forget to say that platinum is just about double the weight and the spot price of the metal is 3 times as much. The price being charged was just a bit under the platinum price . It seems like palladium is being used as a significant profit platinum look a like.
The final analysis is you want to understand what you are purchasing. My online platinum marriage band store is less than half what the local retail shops are priced at and gives all of the details. I usually list the weight and thickness. If you are attempting to comparison shop be sure to ask for the gram weight and thickness of any marriage band you are interested in. Purchasing rings can be done safely online and you can compare real values if you area careful client.
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January 11th, 2012
goldfinger
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